Author Question: Successful companies employ a high quality new product development process. Among high performing ... (Read 65 times)

JGIBBSON · **on:** Jun 28, 2018

Successful companies employ a high quality new product development process. Among high performing firms,
A) the new product process was flexible-certain stages could be skipped in line with the nature and risk of a particular project.
B) tough project Go/Kill decision points are included in the process and the Kill option is actually used.
C) market and technical assessments are conducted before projects move into the development phase.
D) all of the answer choices.

Question 2

A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:
A) center development efforts on clearly-defined market and technology domains.
B) seldom kill a project once the new product development process has been initiated.
C) emphasize low-price strategies to penetrate a mass market.
D) all of the answer choices.