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Author Question: New products or services that require the end-user and the marketplace to dramatically change their ... (Read 38 times)

bcretired

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New products or services that require the end-user and the marketplace to dramatically change their past behavior, with the promise of gaining equally dramatic new benefits are known as ___________________ _ innovations.
 Fill in the blank(s) with correct word

Question 2

Brand ___________________ _represents the strength of the psychological bond that a customer has with a brand and the degree to which this connection translates into loyalty, attachment, and active engagement with the brand.
 Fill in the blank(s) with correct word



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Jayson

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Answer to Question 1

discontinuous

Answer to Question 2

resonance




bcretired

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


ryhom

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Reply 3 on: Yesterday
Excellent

 

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