Because organizational buyers perceive products as bundles of ...

[fbq8i]

Because organizational buyers perceive products as bundles of attributes, the product strategist should examine the attributes that assume a central role in buying decisions. Attributes that are both important and differentiating are called:
 A) primary attributes.
  B) star attributes.
  C) determinant attributes.
  D) quality attributes.
  E) dominant attributes.

Question 2

All of the following are dimensions relevant to the definition of a product-market except:
 A) customer function.
  B) technological.
  C) customer segment.
  D) physical distribution system.
  E) value-added system.

[alexanderhamilton]

Answer to Question 1

C

Answer to Question 2

D