The role of marketing at the corporate level of strategy includes which of the following?
A) Assess market attractiveness.
B) Assess competitive effectiveness.
C) Formulate the firm's overall value proposition.
D) All of the answer choices.
E) Both assess market attractiveness and assess competitive effectiveness.
Question 2
The three major levels of strategy include which of the following?
A) Corporate strategy
B) Competitive strategy
C) Functional strategy
D) All of the answer choices.
E) Both corporate strategy and functional strategy
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Marketing: An Introduction, 7th Edition