Author Question: Members of the buying center are generally in agreement concerning the criteria that should be used ... (Read 33 times)

luvbio · **on:** Jun 28, 2018

Members of the buying center are generally in agreement concerning the criteria that should be used in evaluating the merits of alternative suppliers.

Indicate whether the statement is true or false

Question 2

Qualities such as attitudes, motivations and purchase intentions are unobservable.

Indicate whether the statement is true or false