Author Question: The factors that distinguish business marketing from consumer marketing include: A) the importance ... (Read 190 times)

itsmyluck · **on:** Jun 28, 2018

The factors that distinguish business marketing from consumer marketing include:
A) the importance of promotion.
B) the intended use of the product.
C) the nature of the customer.
D) all of the answer choices.
E) both the intended use of the product and the nature of the customer.

Question 2

Which type of data is often used to cross-classify other collected data to help interpret consumers' responses?
a. Motivations
b. Demographic/socioeconomic characteristics
c. Intentions
d. Awareness/knowledge
e. Personality/lifestyle characteristics