How many marketing classes have you taken at Hou University? is an example of a(n) ________ question.
a. open-ended exploratory
b. closed-ended exploratory
c. open-ended factual
d. closed-ended factual
Question 2
The value that comes from consuming a product is referred to as a(n) ____.
a. Added Value Resource (AVR)
b. Confirmed benefit
c. Value proposition
d. Feature
e. None of the above
