In a(n) ________, using ________ questions involving more than yes or no answers, the researcher encouraged a reader to talk freely about how she feels about a new lifestyle magazine.
a. unstructured interview; close-ended
b. depth interview; closed-ended
c. psychographic analysis; open-ended
d. depth interview; open-ended
Question 2
Which of the following is untrue about written sales proposals?
a. They are usually associated with high-dollar-volume sales.
b. They work well for canned sales presentations because they tell the salesperson exactly what to say.
c. They are often viewed as more credible because they are in writing.
d. They are often scrutinized by various people in the buying organization.
e. They are frequently used in competitive bidding situations.
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