Author Question: Services that provide single-source data typically do so by: a. linking magazine readership with ... (Read 16 times)

Tirant22 · **on:** Jun 28, 2018

Services that provide single-source data typically do so by:
a. linking magazine readership with product purchase behavior.
b. linking lifestyle data with television viewing behavior.
c. linking diary panel data with television viewing habits.
d. linking television viewing behavior with scanner-based purchasing behavior data.

Question 2

As the complexity of the purchase decision increases, the probability of there being more than one person influencing the decision increases.

Indicate whether the statement is true or false