If a company needs regular, planned collection, analysis, and presentation to assist staff in making decisions, management should consider purchasing a:
a. management information system (MIS).
b. marketing information system (MIS).
c. decision support system (DSS).
d. networking information system (NIS).
Question 2
The prospecting method in which salespeople seek to obtain leads from influential people is called what?
a. Introductions method
b. Known entity method
c. Centers of influence (networking method)
d. Referrals method
e. None of the above