The management of West Healthy Carbohydrate Bars would like to develop a new product. Before any further action is taken, the owner of the company determined that more information is needed. The information needs to show whether the market for carbohydrate-rich products is increasing or decreasing. Also, it is important to know if there are promising markets not yet reached or considered. This is an example of:
a. control-orientation marketing research.
b. problem solving-orientation research.
c. planning-oriented marketing research.
d. environmental-marketing research.
Question 2
A strategic prospecting plan should include all of the following except?
a. Proper time allocation d. Tracking system
b. Goals e. All of the above are correct
c. Evaluation method
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