Author Question: In Japan, girls are often recruited to test-market, sample, and give their opinions about new ... (Read 64 times)

dbose · **on:** Jun 28, 2018

In Japan, girls are often recruited to test-market, sample, and give their opinions about new products. When the girls go back to their schools, they often cheerlead the new products, and awareness of the brand spreads like wildfire. This phenomenon is referred to as:
a. kuchikomi.
b. kuchiochi.
c. tamagotchi.
d. tamikomi.

Question 2

Which the following best describes the process of prospecting?
a. The process of locating new customers
b. The process of generating leads
c. The process of identifying, qualifying, and prioritizing sales opportunities
d. The process of turning prospects into customers
e. None of the above described prospecting