When Joy detergent chose 5,000 households to send samples of their new purple detergent by mail, they were choosing:
a. sampling at unique venues.
b. door-to-door sampling.
c. Direct-mail sampling.
d. on-or in-pack sampling.
Question 2
How would a system that your operators found easier to use affect your business operations? is an example which type of ADAPT question?
a. Assessment questions
b. Activation questions
c. Projection questions
d. Problem questions
e. Discovery questions
