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Author Question: A large company has just instituted a Customer Relationship Management (CRM) program. Which of the ... (Read 14 times)

leo leo

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on: Jun 28, 2018
A large company has just instituted a Customer Relationship Management (CRM) program. Which of the following wouldnot be one of the direct areas of responsibilities for the program's manager?
 a. Increasing customer referral rates.
 b. Increasing marketing communications costs.
 c. Enhancing purchase volume per customer.
 d. Increasing customer retention rates.

Question 2

One of the major trends affecting purchasing is supply chain management.
 
 Indicate whether the statement is true or false


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cam1229

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

T


leo leo

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

abro1885

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Reply 3 on: Yesterday
Excellent

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