Author Question: Hot Topics, a public relations firm working on the children's furniture campaign has decided that an ... (Read 50 times)

storky111 · **on:** Jun 28, 2018

Hot Topics, a public relations firm working on the children's furniture campaign has decided that an advantage of a p-mail campaign would be the ability to know how many mailings were sent and how many people responded to each mailing. This feature of p-mail is called:
a. measurability.
b. accountabilty.
c. flexibility.
d. efficiency.

Question 2

The most important member of the buying team is the Gatekeeper.

Indicate whether the statement is true or false