Author Question: A merchant who specializes in superhero costumes for kids agrees to pay 20 cents every time someone ... (Read 34 times)

Frost2351 · **on:** Jun 28, 2018

A merchant who specializes in superhero costumes for kids agrees to pay 20 cents every time someone enters the key word superhero costumes and clicks on his Web site as a result of the search. This technique is known as the:
a. cost per click, or CPC.
b. ADBuy from Google.
c. cost per command, or CPC.
d. click per code.

Question 2

The needs of the business buyer tend to be more complex than the consumers' needs.

Indicate whether the statement is true or false