Which of the following is a multivariate technique that predicts a categorical dependent variable based on a linear combination of independent variables?
a. factor analysis
b. regression analysis
c. cluster analysis
d. discriminant analysis
Question 2
If you are asked to carry a device about the size of a pager that captures inaudible codes in radio and television programs and transmits all the programs to which you are exposed to a computer chip, you are probably carrying a Nielsen/Arbitron:
a. big brother radio.
b. electronic diary.
c. portable people meter.
d. tiny transmitter.
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