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Author Question: Which of the following research companies is responsible for the Advertising Response Model-- 27 ... (Read 51 times)

mynx

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on: Jun 28, 2018
Which of the following research companies is responsible for the Advertising Response Model-- 27 descriptive adjectives used to distill the consumer's true feelings about an ad and a product?
 a. Burke Marketing Research
 b. Bruzzone Research Company
 c. ACNielsen
 d. Information Resources Inc. (IRI)

Question 2

Salespeople can create product liabilities for their companies.
 
 Indicate whether the statement is true or false


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jamesnevil303

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

T


mynx

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Reply #2 on: Jun 28, 2018
Correct answers!


jamesnevil303

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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