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Author Question: Research shows that increased advertising weight led to significant increases in sales for consumers ... (Read 121 times)

haleyc112

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Research shows that increased advertising weight led to significant increases in sales for consumers only for commercials that took what approach?
 a. heuristic appeals (credible endorsers)
 b. information-based
 c. affectively based cues (emotional ads)
 d. non-explicit ads

Question 2

Sales ethics and trust are unrelated.
 
 Indicate whether the statement is true or false



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Moriaki

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Answer to Question 1

c

Answer to Question 2

F




haleyc112

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Reply 2 on: Jun 28, 2018
Gracias!


dreamfighter72

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Reply 3 on: Yesterday
Excellent

 

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