Author Question: All of the following statements accurately reflect factors that pertain to need-satisfaction selling ... (Read 24 times)

plus1 · **on:** Jun 28, 2018

All of the following statements accurately reflect factors that pertain to need-satisfaction selling except?
a. this method focuses on the salesperson and his/her understanding of the customer's needs.
b. the salesperson utilizes questioning, probing tactics to uncover important buyer needs.
c. the salesperson waits until relevant needs have been established before discussing product offerings.
d. the customer dominates the early portion of the sales interaction.
e. it is the salesperson's duty to identify the need to be met and then help the buyer in meeting that need.

Question 2

Back translation is recommended when designing questionnaires for global markets.

Indicate whether the statement is true or false