Author Question: The term brand image refers to: a. the types of associations that come to the consumer's mind when ... (Read 32 times)

APUS57 · **on:** Jun 28, 2018

The term brand image refers to:
a. the types of associations that come to the consumer's mind when they think of a brand.
b. the logo that a brand uses to represent their product.
c. the character that a brand chooses to represent their product.
d. the first brand that consumers recall when thinking about a particular category.

Question 2

According to respondents of a Learning International survey, buyers like to deal with all of the following salespeople EXCEPT those who:
a. have a pleasant personality and a good professional appearance.
b. are willing to grant preferential price discounts.
c. understand general business and economic trends, as well as the buyer's business.
d. provide guidance throughout the sales process.
e. help the buyer to solve problems.