Allowances:
a. are used in conjunction with quantity and cash discounts.
b. are the same as transfer prices.
c. are offered only to marketing channel members in order to increase sales.
d. result in reductions of the monetary price the purchaser pays.
Question 2
The behavioral differential is a rating scale instrument similar to a Likert scale to measure the behavioral intentions of subjects toward future actions.
Indicate whether the statement is true or false
