Which of the following is an argument made by proponents of ad ...

[anjilletteb]

Which of the following is an argument made by proponents of ad targeting?
 a. Targeting provides consumers with products best suited to their needs and wants.
 b. Targeting creates an overly competitive environment for ad agencies.
 c. Targeting exploits consumer's vulnerabilities and can be unfair.
 d. Targeting forces the consumer to choose a product that better accommodates someone else's needs.

Question 2

Each unit of odometers manufactured at Extend Engineering (XTND Engg.) costs 13 at the end of production. Management feels that in order to cover the unassigned costs and to provide a profit, 5 needs to be added to the price of each unit sold. This is an example of the ________ pricing strategy.
 a. marginal
 b. breakeven
 c. modified breakeven
 d. cost-plus

[maya.nigrin17@yahoo.com]

Answer to Question 1

a

Answer to Question 2

d

[anjilletteb]

Thank you

[maya.nigrin17@yahoo.com]

Happy to help you