Author Question: A frequent criticism of advertising is that it causes people to buy items or services that they do ... (Read 72 times)

Hungry! · **on:** Jun 28, 2018

A frequent criticism of advertising is that it causes people to buy items or services that they do not need.

Indicate whether the statement is true or false

Question 2

TalkTel, a mobile telephony company, offered low introductory rates to new users with a validity of three months after which rates were raised. Teaser rates like this one are often used to achieve the:
a. objective of meeting competition.
b. volume objective of pricing.
c. profitability objective of pricing.
d. prestige objective of pricing.