Author Question: The McDonalds Golden Arches are a universally recognized symbol that give people a clear idea of ... (Read 50 times)

sc00by25 · **on:** Jun 28, 2018

The McDonalds Golden Arches are a universally recognized symbol that give people a clear idea of what they can expect from the restaurant. The golden M sign that is displayed in the front of these restaurants is an example of a:
a. wall sign.
b. banner sign.
c. mural.
d. free-standing sign.

Question 2

Post-sale activities employed by salespeople that are critical to strengthening customer relationships are known as ________ activities.
a. sales maintenance
b. post-closing
c. dissonance reduction
d. follow-up