Author Question: Consumer attitude toward advertising, which is often measured with multiple variables, is an example ... (Read 61 times)

Frost2351 · **on:** Jun 28, 2018

Consumer attitude toward advertising, which is often measured with multiple variables, is an example of a(n):
a. operant.
b. scale.
c. construct.
d. all of these choices.

Question 2

Kelloggs uses Tony the Tiger to represent Frosted Flakes on television and also has a life-size cutout of Tony the Tiger near the cereals in the store. What principle at work will help to trigger the consumer to choose the Kelloggs brand when they see Tony at the grocery store?
a. encoding specificity principle
b. recollection trigger principle
c. encoding recalling principle
d. recollection specificity principle