Author Question: Detailed information about the demographics of the audience that views out-of-home ads has been ... (Read 15 times)

mrsjacobs44 · **on:** Jun 28, 2018

Detailed information about the demographics of the audience that views out-of-home ads has been available to marketers for the last fifty years.

Indicate whether the statement is true or false

Question 2

Product placement is a form of non-personal selling where:
a. a company pays to have products displayed at the ends of grocery store aisles.
b. a company pays to have products displayed prominently in a motion picture.
c. companies do promotional tie-ins, such as Disney movie toys as incentives with every McDonald's Happy Meal.
d. a company positions its TV commercials during prime hours for its target market.