Author Question: Swiffer has come out with a new product that is designed to work like a vacuum to clean up small ... (Read 18 times)

fbq8i · **on:** Jun 28, 2018

Swiffer has come out with a new product that is designed to work like a vacuum to clean up small spills and messes. After the initial ads ran, Swiffer marketing executives measured levels of brand awareness, message comprehension, and attitudes toward the brand. These measures are all examples of:
a. communication outcomes.
b. behavioral objectives.
c. purchase history.
d. media allocations.

Question 2

Cyan-Eyed, a popular eye-makeup brand, uses the same name for their new line of cosmetics and body lotions. This is an example of:
a. brand licensing.
b. line extension.
c. brand extension.
d. brand preference.