This topic contains a solution. Click here to go to the answer

Author Question: Swiffer has come out with a new product that is designed to work like a vacuum to clean up small ... (Read 44 times)

fbq8i

  • Hero Member
  • *****
  • Posts: 527
Swiffer has come out with a new product that is designed to work like a vacuum to clean up small spills and messes. After the initial ads ran, Swiffer marketing executives measured levels of brand awareness, message comprehension, and attitudes toward the brand. These measures are all examples of:
 a. communication outcomes.
 b. behavioral objectives.
 c. purchase history.
 d. media allocations.

Question 2

Cyan-Eyed, a popular eye-makeup brand, uses the same name for their new line of cosmetics and body lotions. This is an example of:
 a. brand licensing.
 b. line extension.
 c. brand extension.
 d. brand preference.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Shshxj

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

a

Answer to Question 2

c




fbq8i

  • Member
  • Posts: 527
Reply 2 on: Jun 28, 2018
Excellent


chereeb

  • Member
  • Posts: 326
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

Did you know?

Bacteria have been found alive in a lake buried one half mile under ice in Antarctica.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

For a complete list of videos, visit our video library