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Author Question: Which of the following marketing exchanges is most likely to be transaction-based? a. Hair cut from ... (Read 13 times)

tnt_battle

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on: Jun 28, 2018
Which of the following marketing exchanges is most likely to be transaction-based?
 a. Hair cut from your regular stylist.
 b. Purchase of curios from Italy on a sight-seeing trip.
 c. Nursing services for the chronically ill.
 d. Landscaping and gardening services.

Question 2

A researcher is conducting an experiment to test five different executions of an advertisement. Each subject is exposed to one of the ads and then asked to complete a questionnaire assessing their attitude toward that ad and brand advertised. While there are five different executions of the ad being tested, each subject is exposed to one ad only. What type of experimental design does this represent?
 a. within-subjects design
 b. between-subjects design
 c. multiple-subjects design
 d. single-exposure design


s.meritte

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


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