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Author Question: There are five basic keys to generating buzz in the marketplace. Among them is the need to stop ... (Read 36 times)

magmichele12

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on: Jun 28, 2018
There are five basic keys to generating buzz in the marketplace. Among them is the need to stop thinking in terms of one-way communication and start thinking in terms of the dialogue. This represents which of the five Ts?
 a. Tools
 b. Talking
 c. Taking part
 d. Topics

Question 2

Which of the following is true of a positioning map?
 a. It is used primarily by companies utilizing undifferentiated marketing strategies.
 b. It will remain constant through the entire product life cycle.
 c. It shows how consumers view a product relative to competitive products.
 d. It outlines how to introduce a new product to the marketplace.


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angrybirds13579

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

c


magmichele12

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

bblaney

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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