Author Question: Advanta Pro, a new health supplement, has decided that the Internet will be the company's ... (Read 43 times)

ARLKQ · **on:** Jun 28, 2018

Advanta Pro, a new health supplement, has decided that the Internet will be the company's advertising medium of choice. The Internet can change its campaign as quickly as it can change the website, it can provide as much information as possible, and it allows consumers to access their information 24/7/365 . Advanta Pro has chosen the Internet because of its _____.
a. deliverability, flexibility, and reach
b. integration
c. target market selectivity
d. interactivity

Question 2

Brandy is very specific about the features of the new oven she plans to buy. The product features that she considers while choosing among alternatives are known as the:
a. appraisal standards.
b. evaluative criteria.
c. assessment parameters.
d. alternative features.