Author Question: Before conducting a survey of more than 1,000 sales managers, a researcher is conducting a trial run ... (Read 81 times)

bobbysung · **on:** Jun 28, 2018

Before conducting a survey of more than 1,000 sales managers, a researcher is conducting a trial run with a group of 50 sales managers to iron out fundamental problems in the survey design. This researcher is:
a. cross-checking.
b. pretesting.
c. cross-validating.
d. test-retesting.

Question 2

According to Goldman Sachs, Facebook has recently crossed the 600 million user threshold. This is an exciting opportunity for advertisers (and one of the reasons the company is valued at 50 billion), especially considering that a given individual, on average, will interact with the site at least once every thirty minutes. This measurement is known as a ___.
a. visit
b. hit
c. page view
d. unique visitor