Author Question: Given the personal use nature of the World Wide Web and email, they do not fall into the ... (Read 60 times)

audragclark · **on:** Jun 28, 2018

Given the personal use nature of the World Wide Web and email, they do not fall into the digital/interactive media category.

Indicate whether the statement is true or false

Question 2

Failure to coordinate pricing, distribution, and promotion for Web sites between the manufacturer, distributor, and retailer, leads to:
a. marketing myopia.
b. channel conflicts.
c. bottlenecks.
d. marketing dystrophy.