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Author Question: Tasha and her mother were shopping at a regional mall and were stopped by a researcher requesting ... (Read 62 times)

jwb375

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on: Jun 28, 2018
Tasha and her mother were shopping at a regional mall and were stopped by a researcher requesting them to participate in a research interview. What type of interview is this known as?
 a. mall intercept interview
 b. shopping mediated interview
 c. in-service interview
 d. on-the-spot interview

Question 2

During the 15- minute period between 7:30 and 7:45 AM, WKSS averaged 12 of the total radio audience in its listening area. This is a measure of ____.
 a. cume
 b. average quarter-hour persons
 c. average quarter-hour rating
 d. average quarter-hour share


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gcook

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

d


jwb375

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

ktidd

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Reply 3 on: Yesterday
Excellent

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