Author Question: Which of the following is a category of sample bias resulting from some respondent action or ... (Read 21 times)

dmcintosh · **on:** Jun 28, 2018

Which of the following is a category of sample bias resulting from some respondent action or inaction?
a. systematic error
b. interviewer error
c. respondent error
d. primary error

Question 2

The number of times a target audience needs to be exposed to a message before the advertiser's objectives are met is known as ____.
a. frequency
b. reach
c. effective frequency
d. effective reach