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Author Question: Which of the following is a category of sample bias resulting from some respondent action or ... (Read 46 times)

dmcintosh

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on: Jun 28, 2018
Which of the following is a category of sample bias resulting from some respondent action or inaction?
 a. systematic error
 b. interviewer error
 c. respondent error
 d. primary error

Question 2

The number of times a target audience needs to be exposed to a message before the advertiser's objectives are met is known as ____.
 a. frequency
 b. reach
 c. effective frequency
 d. effective reach


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Jossy

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

c


dmcintosh

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Reply 2 on: Jun 28, 2018
Gracias!

scottmt

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Reply 3 on: Yesterday
:D TYSM

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