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Author Question: Which of the following is a category of sample bias resulting from some respondent action or ... (Read 52 times)

dmcintosh

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Which of the following is a category of sample bias resulting from some respondent action or inaction?
 a. systematic error
 b. interviewer error
 c. respondent error
 d. primary error

Question 2

The number of times a target audience needs to be exposed to a message before the advertiser's objectives are met is known as ____.
 a. frequency
 b. reach
 c. effective frequency
 d. effective reach



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Jossy

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Answer to Question 1

c

Answer to Question 2

c




dmcintosh

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


miss_1456@hotmail.com

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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