Author Question: ShopNow was planning to buy a store in a new city, but decided to renovate a store that had shut ... (Read 136 times)

LaDunn

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ShopNow was planning to buy a store in a new city, but decided to renovate a store that had shut down in their city. This decision is an example of:
 a. marketing planning.
 b. tactical planning.
 c. strategic planning.
 d. economic planning.

Question 2

The practice of filling in fake answers or falsifying questionnaires while working as an interviewer is called:
 a. sampling error.
 b. selection error.
 c. interviewer malfeasance.
 d. interviewer cheating.



britb2u

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Answer to Question 1

b

Answer to Question 2

d



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