Author Question: Research shows that when using music in a radio commercial, the advertiser should use a music format ... (Read 197 times)

bio_gurl · **on:** Jun 28, 2018

Research shows that when using music in a radio commercial, the advertiser should use a music format different from the station's format to avoid blending in with the regular programming.

Indicate whether the statement is true or false

Question 2

Most long-range marketing plans usually encompass a period of:
a. four weeks.
b. seven months.
c. twenty years.
d. two to five years.