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Author Question: The term creative team refers to all the copywriters and art directors responsible for the creation ... (Read 58 times)

luminitza

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on: Jun 28, 2018
The term creative team refers to all the copywriters and art directors responsible for the creation and approval of advertisements.
 
 Indicate whether the statement is true or false

Question 2

A firm's strengths, weaknesses, opportunities, and threats within the marketing environment are identified by:
 a. Business portfolio analysis.
 b. Porter's Forces.
 c. SWOT analysis.
 d. BCG matrix.


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Chou

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

c


luminitza

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

milbourne11

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Reply 3 on: Yesterday
Excellent

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