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Author Question: Every successful marketing plan considers all these factors of the marketing environment except the: ... (Read 31 times)

Tirant22

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on: Jun 28, 2018
Every successful marketing plan considers all these factors of the marketing environment except the:
 a. competitive factor.
 b. economic state.
 c. political-legal issues.
 d. climatic conditions.

Question 2

The Howard family is participating in a consumer panel in which their purchases are tracked at their local grocery store as well as their television viewing habits at home. The company collecting this diverse data in this geographic area is collecting:
 a. secondary data.
 b. dual-coded data.
 c. single-source data.
 d. comprehensive data.


Bison

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

c


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