Among the seven key elements for manufacturing hoopla is that people like stuff that they can use and not ignore and dispose of as fast as possible. This is known as __________.
a. connection
b. candor
c. momentum
d. pragmatism
Question 2
Penelope is the campaign manager for Hope Speaks, an event aimed to enlighten and entertain the audience. The main speaker, Richard Hope, is a renowned author and speaker on general issues related to modern life. Penelope's efforts may be seen as an instance of:
a. cause marketing.
b. person marketing.
c. place marketing.
d. organization marketing.
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