What is brand loyalty? a. Typified by low involvement and high ...

[londonang]

What is brand loyalty?
 a. Typified by low involvement and high prior experience, leading to the repeated purchase of a single brand as a solution to a simple consumption problem.
 b. Typified by high involvement and high prior experience, leading to the repeated purchase of a single brand as a solution to a simple consumption problem.
 c. Typified by high involvement and low prior experience, leading to the repeated purchase of a single brand to fulfill certain needs.
 d. Typified by high involvement and high prior experience, leading to the repeated purchase of a single brand to fulfill certain needs.

Question 2

________ generally refers to basic research usually performed by academic researchers and supported by some public or private institution.
 a. Advocacy research
 b. Funded marketing research
 c. Multi-level marketing research
 d. Probing marketing research

[reelove4eva]

Answer to Question 1

d

Answer to Question 2

b

[londonang]

Thank you

[reelove4eva]

No problemo