Author Question: The weighted moving average method assigns a. a value in each period being averaged. b. a weight ... (Read 71 times)

maegan_martin

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The weighted moving average method assigns
 a. a value in each period being averaged.
  b. a weight greater than 1.
  c. information based on a simple average.
  d. a weight to each previous period.

Question 2

When a marketing manager reads publications like The Wall Street Journal and Business Week to try to determine changes in consumer behavior, the manager is best described as engaging in ____.
 a. environmental scanning
  b. model building
  c. database marketing
  d. data mining



Ahnyah

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Answer to Question 1

d

Answer to Question 2

A



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