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Author Question: Your company segments customers by gender, age, education, and income. In your marketing plan, you ... (Read 132 times)

corkyiscool3328

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  • Posts: 539
on: Jun 28, 2018
Your company segments customers by gender, age, education, and income. In your marketing plan, you should specify that your company bases its segmentation on __________ factors.
 a. demographic
  b. geographic
  c. psychological
  d. behavioral

Question 2

All of the following are examples of interdependence methods of analysis EXCEPT ____.
 a. factor analysis
  b. cluster analysis
  c. principal components analysis
  d. multiple regression analysis


brbarasa

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  • Posts: 308
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

D


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