Explain the difference between a research project and a research ...

[MirandaLo]

Explain the difference between a research project and a research program.

Question 2

Much of the company C is knowing our own strengths and goals.
 a. True
  b. False
 Indicate whether the statement is true or false

[Carliemb17]

Answer to Question 1

When the researcher has only one or a small number of research objectives that can be addressed in a single study, this study is referred to as a research project. When numerous related studies come together to address issues about a single company, it is referred to as a research program. The program strategy refers to a firm's overall plan to use marketing research. It is a planning activity that places a series of marketing research projects in the context of the company's marketing plan.

Answer to Question 2

True