Which term refers to a research technique in which a sample is interviewed in some form or the behavior of respondents is observed and described in some way?
a. experiment
b. observation study
c. survey
d. personal interview
Question 2
Bill advises Mary that there are essentially three strategies to achieving goals. Assuming Bill is correct, how would he describe these three strategies?
a. do nothing, do nothing different from status quo, do something different
b. segment, target, position
c. customer satisfaction, customer loyalty, customer retention
d. be the leader, be a quick-follower, be a follower
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