A decision support system requires databases but not software. ...

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A decision support system requires databases but not software.
 
 Indicate whether the statement is true or false

Question 2

Josh is convinced that subgroups exist within his company's current customer base. Further, he believes that these different groups of customers opt to purchase his company's brand for different reasons, and he feels this information is critical if he is to effectively target these customers and potential customers like them. Which type of market research analysis should Josh look into conducting in order to address his concerns?
 a. clustering
  b. segmenting
  c. positioning
  d. customer lifetime value

[janeli1]

Answer to Question 1

F
A decision support system requires both databases and software.

Answer to Question 2

a

[abc]

Thanks for the timely response, appreciate it

[jojobee318]

Great answer, keep it coming