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Author Question: Data, information, and intelligence all have the potential to create value to a firm through better ... (Read 51 times)

rachel9

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on: Jun 28, 2018
Data, information, and intelligence all have the potential to create value to a firm through better decision making.
 
 Indicate whether the statement is true or false

Question 2

Rafael wants to conduct market research about his brand's STP. Which of the following market research tools is the most relevant?
 a. surveys
  b. cluster analysis
  c. scanner data
  d. conjoint


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meganlapinski

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

b


rachel9

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

carojassy25

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Reply 3 on: Yesterday
Excellent

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