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Author Question: AT&T has discovered an 80 percent recognition of its logo with consumers who typically spend at ... (Read 48 times)

B

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on: Jun 28, 2018
AT&T has discovered an 80 percent recognition of its logo with consumers who typically spend at least 75 per month on long-distance and wireless services. Which type of research was likely used to find this information?
 a. distribution research
  b. promotion research
  c. pricing research
  d. product research

Question 2

In the attribute-based approach, the customer makes two kinds of ratings: (1) How does our company rate on a number of attributes? and (2) How important is each of these attributes?
 a. True
  b. False
 Indicate whether the statement is true or false


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jjorrostieta

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

True


B

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Reply 2 on: Jun 28, 2018
Wow, this really help

tranoy

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Reply 3 on: Yesterday
Excellent

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