Author Question: AT&T has discovered an 80 percent recognition of its logo with consumers who typically spend at ... (Read 55 times)

B · **on:** Jun 28, 2018

AT&T has discovered an 80 percent recognition of its logo with consumers who typically spend at least 75 per month on long-distance and wireless services. Which type of research was likely used to find this information?
a. distribution research
b. promotion research
c. pricing research
d. product research

Question 2

In the attribute-based approach, the customer makes two kinds of ratings: (1) How does our company rate on a number of attributes? and (2) How important is each of these attributes?
a. True
b. False
Indicate whether the statement is true or false